About us

To be accessible to all and provide the best of the brand at the best price.
To listen and put forward ideas that are modern, creative and innovative.
To make each child a stakeholder that is responsible, while respecting their tastes and identities.
The Good Basics, the first Okaïdi ambassadors, a representative line available in a range of colours at the best price.

Collections and values that bring all cultures closer together, creating connections between all the world’s children. A brand that has a presence in 52 countries.

An aesthetic approach set in the current zeitgeist, which is based on iconic reference points from collective memory, and enabling each child to express his/her tastes and identity.

Iconic products inspired by childhood collections, developed in partnership with renowned designers and accessible to the greatest number of people.

Beneficial products that are suitable for the needs of the child and exclusive value-added products: sturdy and functional, fun and technical, environmentally friendly and certified.

Based around the 12 values together with the Rights of the Child, Okaïdi educates and encourages children to be stakeholders that are responsible and happy.

Okaïdi is committed to a progressive approach, so that the world develops in the interests of children as they grow up: ACT FOR KIDS!

Protecting the oceans.

Acting in the interests of the fragility of childhood across the world.